Marketing executive

P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executive to join their team based in Lowestoft on a full time, permanent basis. Job Description: The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets. Main Responsibilities: * Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands. * Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination. * Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging. * Ensure alignment of email content with overall marketing initiatives and brand messaging. * Optimise email templates for maximum impact and deliverability. * Oversee and continuously improve the customer journey. * Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness. * Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results. * Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print. * Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library. * Event exhibition management and co-ordination. Qualifications and experience: * Degree in marketing, communications or related field. * Minimum 3 years of experience in an email marketing role. * Understanding of CRM. * A/B testing and experimentation to improve email content, subject lines, and calls to action. * Experience using ESP #39;s. Person Specification: * Strong data analytical skills. * Creative, with the ability to bring together eye catching marketing communications. * Impeccable interpersonal, verbal and written communication skills. * Highly organized, detail-oriented, and able to work effectively with colleagues. Working Hours Benefits: * Monday ndash; Friday. * Company pension. * Free on-site parking. * Employee discount. If this is a role you are interested in, please apply online ensuring your CV is up to date