Marketing executive

On behalf of our client, KCS is looking for an experienced Marketing Executive to start asap in High Wycombe with a salary of GBP30-35k DOE. The ideal candidate should have a proven track record in successfully managing marketing campaigns. This indicates a proficiency in strategic planning, execution, and evaluation of marketing initiatives. This is an exciting opportunity for a motivated and skilled marketing professional to make a significant impact on the brand #39;s marketing activities. The marketing team primarily supports our UK business with additional support for Dubai and Asia in particular. We are looking for a new team member who can work with international markets (no travel required). Office Hours 8:30am-5:30pm. They get 25 days holiday, private medical cover, and pension contribution. Responsibilities * Develop competitor intelligence in conjunction with Country Managers/ Operating Divisions. * Create engaging content and identify key search terms to ensure that websites across the business rank highly in key search terms. * Setup, manage and deliver on some exciting paid (PPC) marketing campaigns ensuring the most effective use of budget primarily on LinkedIn. * Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns. Work with content team. * Training team members where appropriate in Google Analytics/ PPC/ LinkedIn paid opportunities etc. * Identifying trends and compiling statistics from Google Analytics and other data sources * Making recommendations for conversion rate optimisation (CRO) * Develop monthly reports on performance, work carried out, and make recommendations going forward. * Proactively keeping up to date with new SEM developments and share findings. * Using research techniques to understand customers and the market. * Understanding the implications of GA4 and working with our website management consultancy to implement. * Excellent knowledge of social media channels: LinkedIn, YouTube, Instagram, Twitter. * Some knowledge of website content management systems (wordpress) Hootsuite and campaign monitor or similar desirable. Skills and Experience Minimum 3 years rsquo; experience in a similar role. Knowledge of designing and implementing campaigns and geo-targeting experience. A creative thinker who can put together innovative campaigns and loves working as part of a team. An enthusiastic, positive, and proactive attitude. Strong communication, presentation and people skills Working knowledge of Canva or Adobe/ PPT/ Excel/ Word/ Outlook. Photography or filming/ film editing experience would be desirable. Ideally educated to degree level in a relevant subject such as marketing, communications, or English with significant experience of working in a digital marketing role. Please apply with you CV