Marketing analyst

Role: Marketing Analyst ndash; Bradford Salary: up to GBP35k per annum Working Hours: Monday ndash; Friday 37.5 hours per week Benefits: Pension Healthcare scheme 33 days of holiday (including Bank Holidays) Flexible lsquo;hybrid rsquo; working including both home/remote and office-based working Free office parking An extra paid day off on your birthday An optional paid day off every year to volunteer in your local community Plus, a friendly working environment in a company that is committed to helping you develop your career. Our clients rsquo; staff are important o them, so they regularly benchmark themselves against their competitors. In their most recent staff survey (December 2023), 98% stated they are lsquo;proud rsquo; or lsquo;very proud rsquo; to work for our client. Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a transport and logistics business. General overview: We rsquo;re looking for an analytical, energetic individual with a genuine passion for marketing, to join our team. This is a dynamic role that requires someone who is commercially driven, curious, and motivated by positive business outcomes. You will be responsible for collecting, analysing, and leveraging marketing data from a variety of sources to drive informed decision-making and optimise marketing strategies across our product portfolio. You will be part of a collaborative marketing team that works closely together in a similar way to a small agency ndash; providing vital support and resources to a network of business units in the UK and Australia, for both B2B and B2C audiences. Responsibilities: Data analysis and interpretation Collect and analyse marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources Conduct in-depth analysis to identify trends, patterns, opportunities and insights related to sales and marketing performance Performance tracking and reporting Monitor and evaluate the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI Prepare and present regular reports to communicate key findings, insights, and recommendations to stakeholders Market research Conduct market research to identify industry trends, consumer behaviour, and competitive landscape Provide insights on market opportunities and threats to inform marketing strategies Customer segmentation and profiling Analyse customer data to segment and profile the target audience, to enable effective marketing activity and drive sales Collaboration and teamwork Work collaboratively with the Marketing team to support data-driven decision-making Undertake other marketing activities from time to time, to ensure the delivery of the overall department objectives Partner with other teams as required to integrate marketing insights into broader business strategies. Continuous learning and development Stay updated on industry trends, best practices, AI and other emerging technologies in marketing analytics and insights Participate in training and professional development opportunities to enhance skills and expertise Ultimately, your work will provide essential insight to enable the development and implementation of marketing strategies that contribute towards business growth, for our central Training business and offices across the UK and Australia. Core Competencies Bachelor #39;s degree in Marketing, Business, Statistics, Economics, or related field. Master rsquo;s degree is a plus 2 + years of experience in marketing analytics, market research, or a related role Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel) Strong analytical, critical thinking, and problem-solving skills Natural curiosity, a positive, can-do attitude and a desire to innovate Excellent communication and presentation skills, with the ability to translate complex data into actionable insights Detail- oriented with a strong attention to accuracy and quality Knowledge of digital marketing channels