Ppc marketing manager

PPC Marketing Manager Office based - Altrincham Salary - GBP35,000 - GBP45,000 depending on experience Key Responsibilities: * Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks. * Manage and optimise large budget campaigns, ensuring efficient allocation of resources and maximum return on investment. * Conduct keyword research, ad copywriting, and audience targeting to maximise campaign reach and effectiveness. * Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation. * Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters. * Monitor and control engagement metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to achieve campaign objectives. * Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly Requirements: * Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns. * Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others. * Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights. * Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation. * Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively. * Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking. * Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently