Brand and communications manager

Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors. To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By managing data comprehensively, sourcing energy sustainably and reducing carbon efficiently, we allow our clients to control costs effectively, make authentic ESG disclosures, improve their business performance, whilst powering their journey to net zero. This role is ideally suited to a career minded, ambitious individual who is looking for that unique opportunity to prove what they can do and then be rewarded for it. We are looking for a Brand Communications Manager to join our successful Marketing team. This role is based at our Kirkham Office. Role The Brand Communications Manager will be responsible for the organisation rsquo;s brand positioning and image for Inspired PLC rsquo;s varied audience groups. A true ambassador for Inspired, you rsquo;ll demonstrate an in-depth understanding of developing and executing brand strategies that align with market trends and consumer preferences. You will work closely with our content and design-focused team members to produce creative, engaging, and educational content, aligned with our brand guidelines, to be utilised across multi-channel campaigns and communications. You will be the powerhouse behind your team, inspiring and supporting them and providing expert coaching to ensure targets and goals are exceeded. We are looking for an innovative, pro-active, and detailed candidate with experience of working in a continuously evolving and fast-paced sector, where clients expect you to be able to react quickly, efficiently, and effectively. The successful candidate will be a self-starter with strong commercial acumen and presentation skills and committed to finding new ways to enhance the customer journey and experience. You will also work closely with the wider group marketing team to support campaigns, events, new product development and launch strategies and liaise with agencies, suppliers, partners, and sponsors. Responsibilities rsaquo; Successfully manage brand-related projects and campaigns, from initial development through to go live rsaquo; Work with the Head of Marketing to develop the creative content strategy to ensure optimum customer conversion and brand engagement; providing a steer on the creative mediums used rsaquo; Proactively research updates in different markets, industries and government changes and regularly inform on announcements affecting UK businesses, relevant to energy and sustainability legislation. Provide engaging and digestible content to aid understanding for colleagues and clients rsaquo; Manage the content and design-focused team members, effectively supporting individual development rsaquo; Champion the brand internally and externally, making sure all colleagues and business streams understand the brand, its goals and are working within the maintained brand guidelines rsaquo; Execute the internal communications plan and support on communications for change and business transformation projects to support the group strategy rsaquo; Liaise with wider stakeholders to identify the right storytelling and key messages to support delivery of KPIs, financial targets and customer goals, provide written briefs and constructive feedback rsaquo; Support the business in formulating responses to the media, policy and new initiative consultations rsaquo; Measure effectiveness against objectives, ensure appropriate sales follow up and provide figures for month-end reporting. rsaquo; Maintain brand integrity and relevance through spot checks across all company marketing, product and partnership initiatives and communications to ensure consistency rsaquo; Maintain a distinctive and engaging brand expression, including visual identity and tone of voice rsaquo; Support the wider team to produce sales support materials, event content, collateral, bid proposal content and presentations rsaquo; Support marketing team with key initiatives and priorities Read and comply with the company Health Safety Policy; taking reasonable care for the Health Safety of themselves and others; co-operate with managers and other employees in fulfilling our objectives and statutory duties. What we are looking for Skills Essential: rsaquo; A minimum of six years rsquo; experience in a similar role within a B2B environment rsaquo; Experience in managing and leading a team rsaquo; Experience in making technical subject matters client-friendly rsaquo; Experience in liaising with partners, suppliers and agency resources rsaquo; Excellent communication skills - verbal and written rsaquo; Positive attitude and unfazed by complex multi-tasking rsaquo; Good knowledge of the Adobe Creative Suite and Microsoft Office rsaquo; Ability to work in a fast-paced environment and ability to work to deadlines rsaquo; Strong stakeholder management - internal and external rsaquo; Strong organisational skills and attention to detail rsaquo; As team work is really important to us, we rsquo;re looking for a respectful and inclusive person that values company culture. Desirable: rsaquo; Previous experience working for a PLC or across a group housing multiple B2B brands rsaquo; Previous knowledge / experience of the utilities industry Qualifications Essential: rsaquo; GCSEs. rsaquo; A-Levels. rsaquo; Marketing / Business / Design / PR Communications Degree or equivalent qualification. Desirable: rsaquo; Technical qualification to support role function (i.e. CIM, IDM, CIPR, PRCA etc) What we offer Training and development opportunities Company pension Flexible work hours Sharesave scheme Life insurance 4pm finish on FridayIf you are interested in the role and would like to be considered, please apply now and a member of our In House Recruitment Team will be in touch. Good Luck