Group loyalty manager

Group Loyalty Manager The key requirement of the role is to analyse the purchasing habits of our clients customers to generate weekly product initiatives, delivered via their mailer to appeal to all their members, thus increasing the frequency of their store visits and average basket spend. You will be responsible for: Emails to the Club database Planning of mailer schedule and liaising with department heads category managers to ensure a holistic and commercially minded approach to the balance of departments, messages, and products throughout the year. Reviewing data on mailers such as open rates, click rates, unsubscribes bounces to ensure emails are delivered correctly and identify successful mailers Reviewing data on offers featured in the mailers to assess take-up and success. Organisation and production of all companies mailers Sourcing images from departments or Design studio Writing/re-writing copy for mailers to suit the companies voice and mailer style Ensuring all DC offers are loaded with RST in time for mailer launch Checking all linked content, and store listings are correct, working, and effective. Managing engagement with the club within their sites with customers Production and administration of relevant reports for use by Store Managers and CSMs to measure their success vs group and coach their teams, using metrics including: Swipe rate (loyalty transactions as % of total transactions) Conversion/signup rate (new signups as % of non-loyalty transactions) Member lapse rate (% of members who have not scanned their card in 12 months) Member activity rate (% members who have used their card within set period i.e. monthly) Net membership growth (signups ndash; lapsed members as % of total membership) Average loyalty spend vs average non-loyalty spend. Average transaction count per member within a set period i.e. monthly/annually Analysis of loyalty data by centre to identify weaknesses and opportunities within the group to ensure a holistic delivery of the DC and data integrity Analysis of operator scanning rate report to assist centres in identifying weak team members skewing their data Analysis of all available reports to identify new ways to enhance our delivery of the DC Working with individual centre management teams to assist them in understanding and delivering best practice This would suit someone within Loyalty Management ideal from a retail background You must be anayltical in your approach and looking for an exciting new role you make your own