E commerce manager

SF Recruitment are working with a business based in Birmingham who is looking for an E-Commerce Manager to join the team GBP50,000 - GBP60,000 plus an extra 20K potential in bonuses Purpose of the role - Full responsibility for the management development of the E-commerce digital function - Management development of the Marketing / E-commerce team - Full responsibility for the management development of the Marketing function Key Accountabilities - Ensure Ecom sales targets are achieved - Website remains #39;on brand #39;, fit for purpose aligned with those relevant competitors considered #39;best in class #39; - Ensure website adequately displays all promotions being run in the stores - Ensure digital social media postings are #39;on brand #39;, in line with company objectives with KPI targets achieved - Ensure all marketing campaigns are #39;on brand #39; whilst being delivered on time within budget - Ecom marketing team are highly motivated embrace the #39;Continuous Improvement #39; culture Main Responsibilities E-commerce Function - Responsibility for hitting sales targets for group websites hotline - Ensuring customer UX is on brand and up to date with industry standards, responsible for management relationship with external website agency - Keeping all website products up to date including price, product descriptions, imagery (liaison with buying to ensure open communication regarding product updates, new product etc.) - Organising photoshoots to capture imagery where necessary - Liaising with team to deliver segmented weekly email campaigns - Setting managing the overall PPC / SEO strategy in conjunction with agency to hit both web targets and hotline performance targets - Trustpilot overall relationship management to include responding to all 4 and 5 star reviews keeping close to customer feedback - Keep website policy and procedures up to date and ensure all transactional processes and content uploads are legally compliant Social Media Digital - Develop a Social Media strategy including its content posting schedule - Manage the marketing strategy by leveraging social media to identify and acquire customers. - Manage the strategy of driving more traffic to our websites, attracting more visitors to our showrooms, and increasing our visibility to gain more exposure. - Achieve financial objectives (KPIs targets) by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions. - To amplify our Brand reputation, recognition, and appeal to a new generation of consumers in order to grow the business Marketing Function Promotional Events: - Liaise with external marketing management company to ensure strategies implemented - Manage the marketing ecom budget with Director - Effective and efficient media implementation including analysis and monthly reporting to Exec - Identification of new target markets and associated business case development - Manage roll out showroom campaigns with showroom managers - Manage Showroom POS (Point of Sale) updates - Ensure all campaigns are effectively translated across online channels and are on brand - Review each marketing campaign to assess its successfulness and understand what can be learnt for future improvements - Incorporate all learnings into future strategies - Keep up to date with key industry developments and look for ways to incorporate best practice within the business