Marketing manager

Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager. You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth. Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company. This is a hybrid role working 2-3 days in the office, located in Marlow, paying GBP40,000 per annum. Duties: * Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs timeframes for each activity. * Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning * Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints * Work with the VP to continuously improve, monitor and enhance channel performance. * Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives. * Awareness and understanding of competitors and key USPs * Cultivate and maintain a strong brand presence in the market including website content management * Develop and enforce brand guidelines to ensure consistency across all marketing channels. * Management of brand application internally and externally with partners ndash; ensuring consistent application and design across all touchpoints and collateral * Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation * Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting proofreading * Create engaging and informative content * Collaborate with internal teams and external partners to produce high-quality marketing collateral * Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support * Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility Skills and experience required: * Multi- channel marketing experience (ideally with B2B audience) * Strong analytical skills and proficiency in marketing analytics tools * Excellent verbal and written communication skills * Creative technical, graphic design and analytical skills * Ability to prioritise workload and meet deadlines * Effective planning and organisational skills * Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable) * Proven experience in marketing roles * In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management * Preferable ndash; Bachelor rsquo;s or Master rsquo;s degree / or equivalent in Marketing, Business, or a related field