Content marketing executive

Content Marketing Executive Paddock Wood, Kent GBP30,000pa-GBP40,000pa Monday-Friday 8.00am-4.30pm KHR is working with a leading manufacturer of bespoke products who are looking for a creative, adaptable and detail-orientated Content Marketing Executive to join the team. The Content Marketing Executive will work with the Sales Marketing Director and team to develop and implement a comprehensive content strategy aligned with the marketing and business objectives. Due to exciting growth, the business is moving into a larger, modernised site before the end of the year located near Bearsted, Maidstone. Roles and Responsibilities - Develop and implement a comprehensive content strategy aligned with marketing and business objectives - Identify target audiences and create content that resonates with them - Stay informed about industry trends and competitor activities to adjust the content strategy accordingly - Create high-quality and engaging content across various formats, such as blog posts, articles, case studies, videos, infographics, social media posts, and emails - Collaborate with other team members and third-party providers in design and multimedia, to produce visually appealing and multimedia-rich content - Develop and execute plans for content distribution through various channels, including social media, email, and other online platforms - Utilise SEO best practices to optimise content for search engines and improve discoverability - Implement strategies for promoting content to increase reach and engagement - Monitor the performance of content using analytics tools to track key metrics such as engagement, conversion rates and audience behaviour - Analyse data to identify trends and areas for improvement - Optimise content strategies based on performance data and feedback - Work closely with other teams, including marketing, sales, and product development teams, to align content with overall business goals - Collaborate with external stakeholders such as influencers, partners, and industry experts to enhance the reach and credibility of the content - Maintain open communication with other departments to gather insights and ensure consistency in messaging Candidate Profile - Previous experience in a content marketing role - Proven experience in implementing brand strategy through integrated B2B marketing communications - Ability to create content for a variety of channels and audiences, adapting style and messaging appropriately - Proficiency in copywriting - Excellent communication skills at all levels - Solid understanding of SEO techniques - Willing to travel to customers sites At KHR we take care to ensure that you are represented as well as possible so it is worth checking your CV for layout, spelling and grammar as well as making sure it is up to date before you submit. If you feel you need to highlight particular qualifications, skills or relevant experience with regards to a specific role then please add a cover letter or a preface page. This does not need to be formatted in the same manner. In addition, if your CV is heavy with graphics etc, please could you also submit a clean copy in Word. Thank you. KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR - Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market