Head of marketing

Title: Head of Marketing Industry: Automotive Location: West Yorkshire (3 Days in office) Salary: Up to GBP70,000 + Benefits Brief Overview: Forsyth Barnes are currently working with an exciting Automotive company based in West Yorkshire in their search for a Head of Marketing. The right individual will have strong digital marketing experience within the automotive sales sector, with a strong focus on PPC, Paid Social, Email Marketing and Social Media. This is a great opportunity for someone who makes quick decisions, is proactive, ambitious and is looking for a challenge. Head of Marketing - Responsibilities: * Set, track and report on KPIs relevant to this role such as acquisition retention targets and CAC - and show drive in continuously getting better results from your work in line with the ambitious growth expectation. * Analyse and report on ROI of marketing campaigns and initiatives. * Execute in-person, online, social and offline campaigns. * Customer experience insights - working with the customer experience team to provide local market insights. * Brand experience contribution - working with our brand team to shape the brand identity. * Delivering creative assets that will drive and support the commercial ambitions of the business. * Must have a strong background in brand, design and creative industry experience. * Must have a full understanding of the target market and how consumers wants to see the product, wants to see a brand express itself and always being a step ahead of the competition. Head of Marketing - Skills: * Background in the Automotive industry or B2B product industry. * Background in multiple channels of Digital Marketing. * Strong social media skills ideally with strong local knowledge. * Experience of managing agencies