Marketing manager

Marketing Manager Salary: GBP50,000 - GBP70,000 + 10-15% Bonus Location: Remote (Yorkshire HQ) My client is a rapidly growing SaaS organisation offering a market leading solution designed to improve construction project data and provide real time insights. Underpinned by significant investment, there is a clear roadmap for business transformation, which will translate into aggressive growth over the next 2 years, as they continue to commercialise their offering at pace. The Marketing Manager role, evolving into Head/Director of as the company scales, is a crucial appointment in realising this ambition, responsible for devising and implementing their end-to-end marketing strategy, driving strong interest in the company rsquo;s software solution and generating leads to support their ambitious sales growth plans. The Role: * Devise and implement their end-to-end marketing strategy. * Develop and maintain a full marcomms plan. * Support lead generation through creating and executing an effective digital marketing strategy. * Managing the Marketing budget and evolving their pre-existing partnership with an external agency. * Organically grow the team as the company evolves. * Develop and implement digital marketing campaigns, whilst helping to maintain their website and social media channels. * The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video and webinars. * Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance. * Co-ordinate a series of educational webinars. * Work alongside their PPC agency to monitor campaigns and ensure ongoing improvement. * Monitor digital channel performances and produce reports and recommendations for areas of improvement. The Candidate: * You should possess a stellar Marketing background in SaaS, technology, data or similar in an SME / fast-growth organisation. * Comfortable in a stand-alone mandate with the ability to build and lead a team as the role grows. * Digital marketing expertise with a track record of executing successful lead generation programmes. * Ideally fluent in HubSpot, or with strong knowledge in other marketing automation tools, allied with a strong understanding of paid social channels including Facebook and LinkedIn. * Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix. * Degree qualified in a related subject or holding a professional qualification in digital marketing. This is a fantastic opportunity to join an ambitious organisation at an exciting time on their journey with genuine opportunities for career development and progression, with future career growth into a Head/Director of mandate, offering the ability to work remotely with visits to their Yorkshire HQ as required. GEM Partnership is acting as an employment agency on this vacancy