Digital marketing executive

Position: Digital Marketing Executive Working hours: Monday to Thursday ndash; 8am to 5pm / Friday ndash; 8am to 3pm Salary: GBP28.5k to GBP34k DOE Location: Birmingham ndash; Hybrid (Office 3 days a week) Contract Type: Permanent (Full-Time) Do you have a love for digital marketing, a passion for reaching audiences with engaging content and a keen understanding of using automation and personalisation to deliver effective campaigns? Grayson Thermal Systems (GTS) ndash; a rapidly growing global company specialising in heating and cooling systems for zero-emission commercial vehicles ndash; is searching for an ambitious and driven Digital Marketing Executive to join our team. About Grayson Thermal Systems The successful candidate will play a pivotal role in supporting the delivery of the GTS global digital marketing plan, with a significant focus on creating high-quality and engaging content to share across digital channels. This role reports to the Group Marketing Manager. It will include working with our creative and web agency partners to deliver SEO, social media management, email marketing, and the execution of digital campaigns, as well as supporting wider marketing activities. This is a hybrid role but there may be international travel requirements to attend events and visit sites for content creation. About us As a leading supplier of pioneering heating and cooling solutions, our innovations are helping commercial automotive manufacturers across a variety of sectors (from bus and coach to mining and rail) to develop new zero-emission vehicles. From our Birmingham-based HQ, we design, manufacture, supply and service everything from advanced systems that control the temperatures of batteries to climate control systems that keep drivers and passengers travelling in comfort across the world. Despite having grown over our 45+ years to become a global organisation of 350+ people working across sites in the UK, USA and Europe, we remain a family-owned business that truly values our people. Duties and responsibilities * Drive lead generation through best digital marketing practices to engage our target audiences * Take the lead on content marketing initiatives (including crafting messaging, creating landing pages, shooting and editing videos and images., liaising with creative agency partner etc.) * Manage the GTS social media calendar * Support the delivery of multi-channel digital campaigns that resonate with our Ideal Customer Profile (ICP) audiences * Coordinate and collaborate with internal teams and agency partners to produce high-quality digital content * Track and optimise campaign performance and prepare KPI reports * Utilise tags and conversion tracking to monitor and improve lead journeys; provide deeper insights; showcase lead generation, ROAS and ROI; and enhance conversion rates * Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise to drive conversion * Manage website updates including publishing new product pages, news, blog, case studies etc. * Manage requests for digital marketing support tickets from across the business * Support day-to-day marketing activities Skills * Familiarity with Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat) * Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager * Familiarity with LinkedIn Campaign Manager and Google Ads * Familiarity with social media scheduling tools (such as Hootsuite) * Familiarity with a CRM (preferably HubSpot) * Familiarity with a CMS (preferably WordPress or HubSpot) * Proficient in MS Office (particularly Word, PowerPoint and Excel) Experience * Minimum 2 years experience in a similar B2B digital marketing role (Essential) * Digital marketing qualification or marketing qualification is desirable but not essential * Experience in the manufacturing industry is desirable but not essential Our offer to you: As a member of the Grayson Thermal Systems team, you rsquo;ll enjoy a variety of benefits and entitlements, including: * 25 days annual leave (plus bank holidays) * Competitive salary * Access to Employee Assistance Program * Pension scheme * Flexible working policy * Free on-site parking * Professional development and training How to apply If you are a creative digital marketer with a curious mind and an eye for detail, then we would love to welcome you to the team