Ppc specialist

Location: Diss, Norfolk, IP22 4RG Salary: circa GBP30,000 per annum dependant on experience Reports to: Marketing Manager About Us: At Glazing Vision, we are dedicated to revolutionising the rooflight/construction industry by providing innovative solutions for both commercial and residential projects. We aim to redefine the possibilities of architectural rooflights. As a growing global company, we are seeking a PPC Specialist to join our in-house team and drive the success of our B2B, B2C, and E-commerce advertising campaigns. Job Description: As a PPC Specialist at Glazing Vision, you will be responsible for planning, implementing, and optimising our pay-per-click advertising campaigns across various platforms. You will play a crucial role in driving traffic, generating leads, and increasing conversions for both our B2B and B2C audiences. Additionally, you will oversee our E-commerce advertising efforts through Rooflights. com, maximising our online sales and revenue. Responsibilities: * Develop and execute PPC strategies to achieve company objectives, including lead generation, brand awareness, and sales growth. * Conduct keyword research, ad copywriting, and ad targeting to optimise campaign performance and maximise ROI. * Manage and monitor PPC budgets, ensuring efficient allocation of resources across campaigns. * Perform ongoing analysis of campaign metrics and provide actionable insights and recommendations for improvement. * Stay upto-date with industry trends and best practices in PPC advertising, implementing new strategies to stay ahead of the competition. * Collaborate with the marketing team to align PPC efforts with overall marketing initiatives and business goals. * Implement A/B testing and other optimisation techniques to continually improve campaign performance. * Monitor and report on competitors #39; PPC activities, identifying opportunities and potential threats. Skills and Qualifications: * Proven experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, LinkedIn, etc.). * Indepth knowledge of PPC best practices, including keyword research, ad copywriting, bid management, and conversion tracking. * Strong analytical skills with the ability to interpret data, identify trends, and make datadriven decisions. * Experience with Ecommerce PPC campaigns and familiarity with platforms such as Shopify, WooCommerce, or Magento. * Excellent communication skills, both written and verbal, with the ability to articulate PPC strategies and campaign performance to stakeholders. * Detailoriented with strong organisational skills and the ability to manage multiple projects simultaneously. * Google Ads certification and other relevant certifications (e.g., Google Analytics, Facebook Blueprint) are a plus. Bachelor #39;s degree in marketing, Advertising, Business, or a related field preferred. Why Join Us: * Opportunity to make a significant impact in a rapidly growing company. * Collaborative and dynamic work environment with room for creativity and innovation. * Competitive salary and benefits package. * Ongoing training and professional development opportunities. * Be part of a team that is passionate about reshaping the future of architectural rooflights and products. If you have a passion for PPC advertising and want to contribute to the success of a forward-thinking company, we would love to hear from you! Apply now to join the Glazing Vision team