Marketing manager

Marketing Manager Wellingborough Hours - Monday to Friday full time Salary - up to GBP43,722 plus bonus and other benefits Our established client based in Wellingborough is recruiting a Marketing Manager on a permanent basis. Overseeing the company rsquo;s strong and established brand, you will ensure that potential clients understand how their offering is differentiated with the engagement tools, bespoke hire formula and supporting services. With fellow marketers as your audience, you will be responsible for building the company rsquo;s position as a leader in their industry sector. You will promote the company rsquo;s unique approach, capability, methodology and services and this is where strong creativity and excellent copy writing skills become vital, as does the ability to provide a #39;walk in their shoes #39; experience. This role reports directly into the MD, and work closely with the Head of New Business and the internal creative resource teams. You will manage a junior marketing resource and set up a prospect research function with additional staff that you will recruit to feed AI generated data into a CRM and Market tools, from where you rsquo;ll execute campaigns to generate new leads. So, the ability to recruit and manage people along with controlling and optimise results from a substantial marketing budget will be key. You will have the benefit of working alongside the current marketing manager who is being promoted, but who will also be on hand as a digital/web marketing technical resource moving forward. Your experienced approach will drive the sales leads required to meet the client rsquo;s ambitious targets for growth in revenue. The role is based in Wellingborough, Northamptonshire. Candidates should live within a reasonable commuting distance (max 40 miles). There will be some requirement to travel to external events, exhibitions and suppliers in the course of the job so a full driving licence (with no restrictions that could impact our insurance) and valid passport are a must. Responsibilities Develop, plan and implement a creative marketing strategy in line with the company objectives and though leadership ambitions. Plan and implement strategies for generating new sales leads and enhancing customer retention and up-sell including the prospecting data programme mentioned above Measure results and quality of lead generation activity Hold responsibility for brand management, corporate identity and PR Educate sales and broader team from a marketer rsquo;s perspective Create and develop stand out marketing campaigns, communications and sales tools across all platforms ndash; great copywriting is a key skill here! Constantly evolve the internal showroom Beautifully craft emails, blogs, web content, white papers and brochures Plan, co-ordinate and implement campaign and presence for several high profile events Reporting of relevant marketing information to MD and provide updates at management and sales meetings Plan, manage and control the annual marketing budget Manage external agencies, media partners and suppliers Manage, train and motivate the marketing team Maintain effective internal communications to ensure others are kept informed of our message to our customers Contribute to the overall company strategy as part of a forward looking ambitious teamAbout you hellip; A skilled, creative and experienced marketer with first hand exhibiting or event management experience Excellent copy writing skills, style and flair creating high quality exhibiting best practice content An analytical and strategic approach with strong Microsoft Excel and data interpretation skills A good command and understanding of web, email and social marketing. (strong internal technical support is on-hand) Experience of database/CRM operation or management Commercial acumen with the ability to drive results and best value from external suppliers. First-rate organisational and prioritisation skills Highly motivated and able to work under own initiative Persistent and able to stay focused on achieving results Flexible and ability to cope with change A degree level education (preferred) Marketing management experience (desirable)On offer is a competitive salary plus annual bonus potential, and other benefits to include company events, company pension, employee discount, health wellbeing programme, On-site parking and a referral programme. If interested, please apply here or call Kim in our Kettering team to discuss further