Sports Direct company

Sports Direct International plc is a UK-based sports retailer that operates roughly 500 stores in the UK, 270 in other European countries and a few online portals. In addition to its sports retail segment, which trades sports equipment, shoes, jerseys, and accessories mostly under SPORTSDIRECT and Lillywhites names, the company also has a Premium Lifestyle division trading leisure clothing and lifestyle products under Cruise, Flannels, Van Mildert and USC.
Sports Direct offers products of both company-owned brands, including Lonsdale, Slazenger, Everlast, Firetrap and Dunlop, and external brands, such as Nike, Puma, and Adidas at a competitive cost. Founded by Mike Ashley as a single store in Maidenhead in 1982, the company has come a long way to become a FTSE 100 company with an estimated net worth of £4bn.
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